In this era of universal access to information, donât attempt to fake it. Do you trust your employees? VanderLaan has a passion for taking the complex subjects that often accompany MWH projects and effectively communicating those topics in a way that is relatable, accessible and easily understood for people in communities around the world. At the moment, it runs Thursdays and Saturdays in Kentish Town with other occasional forays â this week, they staged the special Harry Hill show at Camden Lock. Arezou previously served on the board of the YWCA in Vancouver, Washington. Prior to joining MWH in 2009, VanderLaan spent 13 years with Gates Corporation, a world leader in industrial and automotive solutions, ultimately serving as the vice president of corporate communications and public affairs. Key is to encourage – not coerce. More and more organizations are coming to understand the importance of becoming publishers as they recognize that marketing is no longer a game of control, but one of influence. How do they see themselves?Most importantly, knowing how what you are going to say on a topic will affect the predisposition or bias of those you will be addressing, is the real key. So how do you know if you are on the right track? Pinterest. Success isnât going to happen overnight. Speakers' Corner VOD A Professional Lifeline for the Front Line Marketing and Communications Professional Development and eLearning. Be prepared both internally and with your clients or sites. Donât wait too long. Arezou holds Masterâs and Bachelorâs degrees in Electrical Engineering from the Oregon Graduate Institute of Science and Technology and Washington State University, respectively. We were asked by our CEO to project market performance for our brands in the upcoming quarter.Â My team and I got to work, derived a great model with high correlation values and proudly presented our insights to our executive office.Â Big bust! In our presentation Amanda and I positioned employee advocacy as the next big thing, and with good reason â as I detail below. Itâs not a new concept, but it has become more of an imperative in the marketing communications world. As a result, driving value from data must now be contemplated as part of an overall business strategy. Since launching a formal social media campaign about two years ago, the practice has been a resounding success, creating a strong following of consumers, customers and other notable external stakeholders and influencers.Â Â Today, we engage with more than six million followers across our Western Union social channels. He is a graduate of Beloit College in Wisconsin. In this role she was responsible for instilling a consumer-centric culture and processes globally. Would you believe that our productivity improves when we spend just 15 minutes each day thinking about whatâs been going on â and even better, if we share these reflections with colleagues? Take a serial entrepreneur, add an altruistic core, throw in a dose of chutzpah for good measure, and youâve got Rich Kylberg. Companies that truly measure their customer base look beyond the obvious ones like market research, transactional surveys, purchase data, or visitation data to new sources like contact center transcripts, usage data, or online sentiments. Twitter. Protegido: Blog. In 2010, she founded Westmeath Global Communications, a virtual consulting firm, which offers clients services that help organizations accelerate performance. Speakersâ Corner The Well-Behaved Embezzler. For Disney, this means bringing together a cast of actors, production specialists, tour guides, designers, food service, marketing gurus, and IT teams together to create a âmagicalâ experience. As a purpose-driven company that âmoves money for better,â placing strong emphasis on our customer experience and engagement is of utmost importance.Â People and businesses choose Western Union because we are a business centered on the needs of our customers, and weâve invested and innovated to provide consumers and businesses with a wide range of choice in services.Â We strive to enable them to move money any time, anyway, in almost anywhere in the world. He has led the communications aspects of many industry-changing âfirstsâ, including the launch of the first wrap accounts for Shearson Lehman Brothers; the launch of the first ETF, the SPDR, while at the American Stock Exchange; the first active ETFs for Grail Advisors; and the first fully online accredited university, Jones International University. LESSONS. I was fortunate that our CEO gave me a second chance and asked me to come back with a more comprehensive analysis.Â This time around, I reminded myself of the steps to take for data to generate meaningful insights and action.Â I brought a cross-functional team together, comprising Â sales, account management, forecasting, finance and inventory management.Â Collectively, we agreed on all the different data points and sources to examine.Â When everyone came back with their results, time and time again, we asked ourselves and each other: âSo What?âÂ This critical examination of our story only added to the robustness of our collective insights. The best programs assume their employees have good intentions, and give their staff plenty of leeway â including choosing the role and content that fits their skills and interest. We hope you enjoy and find our c Bernie has passion and a drive for excellence that extends beyond his work. â No matter how well you design and execute your advocacy program, it will lag if your social media policies confuse or inhibit your employees. The Speakersâ Corner Committee (How did you think it was organised?) Bernie has been owner and principal of Thinktwice Communications since 2009. Have an enquiry? This tool looks at the most common data sources that might exist in your organization and then asks you to identify the data owner, any analytics tools being used on that data already, and the frequency with which the data is updated. Her content-packed action items help you tackle the complex compliant issues within the financial industry so you can yield immediate results. #SCVOD â Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, . In the book, Gonzales reviews multiple crisis situations and each individual response to them. Is there anything else you can be doing to help boost your blog views? Simply put, Westmeath takes the mystery out of business communications and builds programs that are tied to the business results. In 2006, she became a member of the board of directors for Gates Winhere, a joint venture based in Yantai, China, serving as the boardâs only American and only woman. I suggest starting with an inventory of the data sources your company has already collected. Delegate a few neighbors to keep the speakerâs corner vibrant.â âWhat if the speakers dominate too much?â âI think the speakerâs corner should be separated enough so the coffee groups and book readers can enjoy the shop without much disruption by the speakers.â â¢ shared value identification, â Good advocacy programs do a great job of recognizing and rewarding participants. Last year, he wrote, âJust Add Water,â which shares his secrets on great presentations. @DavidMortazavi highly regulated companies require more rigorous training and strong #socialmedia policies. Every day, in every organization, there is potential for a crisis. 15 Steps to Optimize Your LinkedIn Profile, Michael Baldwin: Presentation Tips and Recommendations. Employee advocacy is mobilizing trained employees to share company-approved content through employee-owned social channels to engage consumers, peers and family. Earlier in his career, Steven served as the vice president of corporate communications for Scudder Kemper Investments and Founders Funds after serving as the head of public relations for the American Stock Exchange. @mmcfroehlke1 A2: But need to keep active through crisis to be credible. Also, when sharing on social media and via email, make sure your headlines are intriguing. Music, random thoughts, ideas and action. As for the potential benefits of employee advocacy, they have been well documented and are backed by robust research and results. Thatâs how you are able to: 1. IKEAâs brilliant understanding of its customer journey enables the brand to pinpoint the precise moments where its customers are experiencing the highest amount of pain, such as checkout.Â It then proactively embeds a series of touch-point that attempts to remedy this issue as quickly as possible. Luella received the 2010 Lifetime Achievement Award from the Colorado Womenâs Chamber of Commerce and in 2014 was recognized by the same organization as one of Coloradoâs most powerful women. Itâs true that many companies start with small pilot programs, but author/pundit Jay Baer said it best: âIf your employees arenât your biggest fans, youâve got bigger problems than social media.â. Areas of focus include brand and reputation management, corporate social responsibility, issues/crisis management, messaging/positioning, employee communications, change management and customer engagement. Can you be authentic? 2. How do they think? Furthermore, not all organizations are equally adept at translating their data into value, and their ability to do so is impacting their ability to compete.Â Some businesses, such as information service providers, have always been about deriving value from data. (IBM even ranks the most prolific and popular advocates.) In this role, VanderLaan serves as the senior public relations executive and primary company spokesperson. With this accelerating interest and growing commitment to content marketing has come greater complexity both in terms of the structure and responsibilities of those in the marketing organization and the tools and tactics that are applied. 4 â Donât let your content get out of date. Sheâs lived in Amsterdam, Boston, Chicago, London, New York, Philadelphia and Tokyo. Hunterâs VOD, âMonetizing Data, Are You Doing Enough?â will be coming soon to a device near you. In other words, treat this as a conversation and not a pushy hard sell â which is anathema in social media. With the election over, our pop-up blog will pop downâfor now. Â Our CEO had over a dozen questions about how our projections tied to other pieces of our business.Â How did it correlate with our inventory position?Â What about account sales?Â Should the company expect a slew of new orders in the coming quarter as we were projecting a very healthy growth in market position? She is a regular contributor to InvestmentNews and in 2014 was named by LifeHealthPro as one of the 24 Most Creative People In Insurance. Michaelâs VOD, âWhatâs YOUR Point?â is available now. Luella and Dianeâs VOD, âWestern Union Case Study: The 5 Conversations All Social Brands Should Care About,â will be coming soon to a device near you. We work with 7500 speakers, with 1000 on our website. As a purpose-driven company that âmoves money for better,â placing strong emphasis on our customer experience and engagement is of utmost importance. The fusing of MCG and FSM sparks new opportunities for clients to benefit from MCGâs integrated communications approach to solving client challenges and FSMâs deep understanding of the power of social media to drive results. @Monigle A2: Need to monitor informal #employee outreach. Posts about Speakers Corner written by thejohnfleming. Michael studied professional acting at the William Esper Studio and the Deena Levy Theatre Studio in New York. Even with all of this data, I tend to advocate continuing to collect even more data on your customers. LIMELIGHT. Leading companies use a formula that emphasizes industry and employee-generated content (multi-media of course) over typical marketing content. âWe have about 8,000 speakers, 25,000 different clients and about 5,600 inquiries coming in every year. Amyâs VOD, âUsing Social Strategies to Generate Sales,â is available now. Like any other social media program, you need to a smart, realistic and deliberate approach. Long before YouTube, Twitter or TikTok, Speakers Corner was where Toronto people went to share their personalities with the world.Located at the â¦ Itâs critical to have carefully planned messaging, use honest, empathetic and human language. Amanda works with companies across a variety of industries including financial services, education and healthcare. @Steelpig66 #Advocacy by definition means approved #content, but best programs feature employee-generated content & commentary #SCVOD â Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, . Following HP, Arezou was recruited to join ACCO Brands, one of the worldâs largest suppliers of branded office products, as its Vice President for R&D and Product Development. Companies like IBM, Target, Dell and Starbucks are sharing very positive updates about their programs, and a range of providers are promoting their plug-and-play platforms. And we do so based on an intimate knowledge of that person. Gabe holds a B.A in Economics & Economic History from the University of York in the UK and an MBA from the Kelley School of Business, Indiana University. En esta ocasión y va a ser recurrente en adelante, vais a poder obtener post de otros blogs donde colaboramos como autores. This is often larger than what you would first pick as aesthetically pleasing. Do you have social infrastructure? 3. She is based in Englewood, Colorado, at Western Unionâs global headquarters. Before I get to the checklist, letâs review a quick definition and look at the rationale for employee advocacy. Here are our top 7 tips…, Here at Speakers Corner, we understand that strong, inspiring and motivational leadership…, Here's our top virtual event tips a must read for any event organiser or meeting…, Here's 10 virtual keynote speakers who are inspiring audiences to meet the challenges…, Here's our top recommended themes to discuss in your first team meeting as we gradually…. Check out their highlight clips from their Speakers’ Corner webisode, “Employee Advocacy: Why Employees Are The Next Big Thing.” Though with this recommendation, many people often ask me where they should start. What do you care about? Westmeath offers four complementary marketing and communications services: Advisory Services; Performance Diagnostics; Acceleration Plans and Engagement Services. I keep thinking back and remember when organizations were struggling with bytes of data, that then became kilobytes, then megabytes, and regardless of its size, it was always a bigger byte than they could chew. At the end of the day, the goal of your content marketing initiative is to create a publishing platform that over time builds an engaged audience that in turn can reduce marketing costs and maximize the lifetime value of your customers. Every Sunday, in the north-east corner of Hyde Park near the Marble Arch, folks (guys mostly) attempt to persuade both the passersby and the intentional âattendeesâ. Then organize them sequentially â left to right like an equation â slowly building to your end point. Quick History Speakers' Corner is a designated section of Hyde Park in London, UK. #SCVOD â Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, . In essence, advocacy programs allow your employees to tell your company story. Posts about speakers corner written by londonfreeandeasy. And donât be afraid to press pause; to stop and ask someone if thereâs a problem or a question that needs to be asked. Clarify, donât speculate. Build relationships with the media and always respond to their inquiries–even when you cannot provide information due to legal actions, confidentiality or pending investigation. Here are a few key points of the Q&A: . There are good examples and there are bad examples. â Any social media program requires sustained commitment to be credible and relevant, and advocacy programs are no exception. WhatsApp. Arezou is a passionate advocate for womenâs and childrenâs rights and equity in the workplace. @annakadric#Gamification can be effective depending on #culture, often great fit @ CPG companies. If there are inconsistencies in your background, lean into them. In our case, we have our employees working on client sites every day. Scott began her career working in the advertising industry at McClain Finlon Advertising, where she worked across a wide a variety of industries domestically and internationally. Stevenâs career was primarily steeped in the financial services and education industries. Just like any brilliant Supreme Court oral argument, you want to build your case, point by point, in a logical flow that ends in checkmate â an inescapable end point that makes your POV the obvious one. When you are in a crisis situation, there are several steps to take. Speakers Corner is a few minutes walk from this station. Interested in reading more musings from Jeffrey? At Speakers Corner we're lucky to work with some amazing speakers and we often turn their thoughts into words on our blog page. A random collection of slides (too common a problem with presenters) has nowhere near the impact â or the power â to convince audiences, change minds, and close deals. Arezou Zarafshan is a charismatic leader with a reputation for delivering game-changing business results of monumental magnitude. In his latest blog our MD Nick Gold explains how external speakers are upskilling…. Though Bernieâs career spans a variety of settings â including agency, corporate, trade association, politics and consulting â for the past 15 years he has specialized in employee communications, leadership outreach and social media planning. Diane and Luellaâs VOD, âWestern Union Case Study: The 5 Conversations All Social Brands Should Care About,â will be coming soon to a device near you. Old content or broken links may deter readers from coming back. Preempt objections â¦ right out of the gate if necessary. @monigle A1: Recommend starting program with #employees who are highly skilled in #socialmedia. Subscribe today to get access! You canât invent an area of passion. â The most important litmus test of any advocacy program is whether you trust your employees. It is a symbol of democracy, born out of revolution. She and her husband, Evan, live in Golden, Colorado, with their son. During his early years in academia, he was at the forefront of systems and decision science research, and completed a PhD in Systems Engineering at the University of Virginia. Whether it was showing up at the starting line of his first Iron-distance triathlon having never participated in a triathlon before, grabbing a camera without a producer to shoot public service announcements as a college intern at a local PBS station, or driving into New Orleans after Hurricane Katrina with nothing more than a copy of his radio stationâs license as a credential to be able to lend a hand, this is a man who defies gravity while producing results. Authenticity is a central ethos of social media, with a premium on transparency and responsiveness. Sounds simplistic and obvious, but in most organizations today it is the distribution and promotion phase of the work flow that often drives the first two or worse there is no coordination at all. 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